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Vanity Numbers - Tuesday, January 29, 2013
T-Mobile Now Offering StarStar Me Numbers

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As reported by Gigaom:


Perhaps personalized dialing codes are the new ringtones. As with ringtones in the past decade, carriers are getting excited over a vanity phone number service called StarStar Me, created by mobile marketing startup Zoove, and its potential to provide an alternative revenue stream beyond voice and data plans.

For $2.99 a month, T-Mobile customers can sign up for their own personal alphanumeric code. When that code is dialed, preceded by two taps of the “*” button, from any U.S. mobile number it will ring that customer’s phone. Customers who download the StarStar Me app from the iTunes or Google Play stores will also be able to use StarStar Me’s call management features, which can be used to send callers an automated voice message or SMS and even a link.

It’s a neat idea, and one that could put some service revenue in carriers’ pockets. But there are some inherent limits to how big such a service could scale, especially when compared to other blockbuster carrier services of the past like ringtones. While anyone can set a Prince song as their ringtone, only one U.S. mobiles subscriber can have the StarStar Me code “**PRINCEFAN.”

Still if that one Prince fan pays $3 a month into perpetuity for that short code, I’m sure his carrier won’t complain. And StarStar Me isn’t lacking for customer interest. Zoove said it has received hundreds of millions search queries for personalized dialing codes in the last 90 days, and while it isn’t revealing how many people have signed up for their own StarStar monikers, Zoove said that 100,000 calls have been placed to existing codes to date.

So far Sprint, Verizon Wireless and T-Mobile all now offer the StarStar Me service. So if AT&T does sign on with Zoove in the future, its customers might find the pickings for available codes slim.


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Source: Gigaom.com and T-Mobile.com

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Unlocking - Monday, January 28, 2013
Unlocking Your Mobile Phone Is No Longer Legal

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Last week Wired Magazine reported:


Mobile phones purchased beginning Saturday can no longer be legally unlocked by U.S. consumers to enable them to work on different networks.

The reason, as we reported three months ago, was that the U.S. Copyright Office is no longer granting unlocking an exemption to the Digital Millennium Copyright Act. The DMCA makes it illegal to “circumvent a technological measure that effectively controls access” to copyrighted material, in this case software embedded in phones that controls carrier access.

But in all practicality, nothing will really change for consumers. Before unlocking was first exempted in 2006 and again in 2010, the carriers never sued individuals for unlocking their own phones, and they don’t plan to. And even when unlocking was exempted and allowed, the carriers and phone makers were successfully suing illicit businesses that bought throw-away phones by the thousands, unlocked them, and shipped them overseas.

Still, the changeover worries Mitch Stoltz, a copyright lawyer with the Electronic Frontier Foundation. That’s because now there’s nothing preventing the carriers from suing individuals and abandoning the practice of unlocking mobile phones for their customers.

“People will no longer have this solid shield created by the Copyright Office in the event they do get sued over this,” Stoltz said in a telephone interview.

The carriers, however, last year told the Copyright Office, which every three years reexamines exemptions to the DMCA, that it did not oppose individuals unlocking their phones. Many carriers provide the service today to individuals, and that won’t change.


In news especially important to our industry;
ABC News reports:

"Violations of the DMCA [unlocking your phone] may be punished with a civil suit or, if the violation was done for commercial gain, it may be prosecuted as a criminal act," Brad Shear, a Washington, D.C.-area attorney and blogger who is an expert on social media and technology law, told ABC News. "A carrier may sue for actual damages or for statutory damages."

The worst-case scenario for an individual or civil offense could be as much as a $2,500 fine. As for those planning to profit off of the act or a criminal offense -- such as a cellphone reseller -- the fine could be as high as $500,000 and include prison time.


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Source: Wired.com and ABC News

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